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Your Key to Success: Differentiate


Thu, Jul 12, 2018 9:59 AM EDT{LOCAL_TZ}

Phil Hugus
ISG Partner

Jenn Stein
ISG Partner

Randy Vetter
ISG Executive Director

Please register to view this webinar recording.

The services / technology market is over-crowded with new niche firms emerging daily. What can you do to set yourself apart and maximize your competitive win potential? Differentiate.

True differentiation in a competitive sourcing world plays a pivotal role in driving visibility and preference towards a service / technology provider. How a firm addresses this differentiation across the sales pursuit lifecycle will impact their win ratio in the future.

This webinar focuses on:

  - Buyer-seller market trends that affect your current sales opportunities
  - Importance of differentiating in an ultra-competitive market
  - The three key power position attributes required for every compelling differentiator
  - How to develop meaningful differentiation that resonates most with a prospect
  - A proven framework for what true differentiation is for a specific buyer

This is your chance to leverage an unfair advantage. Register now to watch the webinar recording.

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